One important metric is bounce rate, which measures the percentage of visitors who leave your site after viewing only one page. A high bounce rate often suggests that the content did not meet user intent or that the page had usability issues. Features like fluid grids and flexible layouts ensure your site adjusts to any screen size. Test your website on multiple devices using tools like Google Chrome’s Developer Tools. By regularly assessing and improving your Core Web Vitals, you ensure not only better SEO performance but also a more seamless user experience. Keeping your content fresh enhances its relevance and increases your chances of maintaining strong rankings over time.
If a customer asks where to buy upscale women’s SEO Anomaly shoes, they find the guide’s section listing women’s shoe stores and recommend a few. They might even have notes about current sales or specific brands. Or use them as seed keywords and pop them into a keyword research tool.
This means that to make your content more relevant to broad topics, you need to enrich your content with related keywords. This is necessary to determine what search terms users are typing in the search box and create content that satisfies their intent. Before publishing content (text, images, audio, or video), the first step is to do keyword research.
To help you optimize your product pages, I’ve put together 13 easy steps that’ll get you started. From choosing the right keywords to writing effective product descriptions, these SEO best practices will get your online store off the ground. Start by incorporating small business SEO practices and strategies from these search engine optimization categories.
Focus on Topical Relevance
- I’ve over a decade of experience in the SEO experience, and I understand the importance of optimizing on-page SEO elements for achieving search engine dominance.
- First, find a site that’s ranking for a keyword you want to rank for.
- Take it from Google – “The number of internal links pointing to a page is a signal to search engines about the relative importance of that page”.
- So if you’re looking for the key to enhancing visibility and user experience, this chapter will answer all of your burning questions.
Explore Backlinko’s array of in-depth marketing guides covering topics like off-page SEO, technical SEO, inbound link building, and more. Elevate your digital marketing prowess and stay ahead in the ever-evolving landscape. In this chapter, I’ll show you how to optimize your content for a better user experience (UX). For example, my guide to link building is optimized around the keyword “link building.” So I used that keyword in my URL.
The Beginner’s Guide to SEO
Instead, use the hyphen character (-) to separate words in a URL. The more links on a page, the less equity each link can pass to its destination page. In the next sections, we’ll talk about the other on-page optimizations your pages need, as well as naming and organizing your content.
However, no CMS is perfect, and Shopify certainly has a few SEO problems – such as its limited URL structure, which makes breadcrumbs and site navigation a bit more tricky to set up. You could even be penalized if Google thinks you’re duplicating content for malicious reasons. Duplicate product variants are an SEO issue for any e-commerce store, rather than being a Shopify-specific problem. You want to create a logical flow from collections 👉 subcollections 👉 products. And that hierarchy should be reflected in your site navigation, such as with a mega menu. We’ve already noted that breadcrumbs can be an effective SEO tool by helping you demonstrate the relationships between collections and sub-collections.
