Other useful tools include Chat GPT for questions and learning, and MozBar for quick SEO analysis. AnswerThePublic is a keyword research tool designed to help users discover the questions and phrases people search for online. Content creators and marketers widely use it to generate topic ideas based on actual search behaviour.
Google Alerts
Check My Links crawls web pages and highlights broken links, allowing me to address them quickly. Regularly checking for broken links helps improve my site’s credibility and user experience. Backlinks—links from other websites pointing to yours—are vital for off-page SEO. A strong backlink profile enhances your site’s authority and significantly impacts your search rankings. Technical SEO can often be daunting, but the right tools simplify the process and ensure your site is optimized for search engines. If you want to hire someone to help you with SEO, the price can range from $ per hour for an SEO expert ($750-$1,500 per month).
Best Cheap SEO Tools 2025 (50 Most Affordable Software)
It’s also a more affordable paid SEO tool, so you can maintain your marketing budget. These links from other reputable sites to your site can show search engines like Google that your website is trustworthy and provides value, which can help your rankings. As search engines continue to evolve, so does the practice of search engine optimization (SEO).
Pros & Cons
- Note that you may have to upgrade to a paid plan to receive the best and most flexible support.
- Once spiders finish crawling old pages and parsing their content, they check if a website has any new pages and crawl them.
- White label SEO is like a partnership where one company does the work, and another company puts its name on it.
- Type a word or phrase into the search bar to see how popular the keyword has been recently.
Google Search Console helps you understand how your site looks to search engines. With URL inspection tools and Search Analytics that track site impressions and organic traffic, you can better understand what’s bringing people to your site. But it offers a refreshingly straightforward approach for teams tired of complicated tools that promise the moon and deliver nothing. The platform won’t magically solve all your content problems, but it might just make your SEO life a whole lot easier. If you’re willing to invest a bit and want data-driven content optimization, Clearscope could be your new best friend.
You can go beyond just Semrush data by connecting 20+ other marketing data sources to further enhance your reports. If you are an SEO geek and need to make your own Schema data, but obviously can’t remember all details in your head, then I would recommend this tool. There are many generators, but all the others I’ve tested have a very small selection. It gives you some quick data on any page you are currently visiting. So as you can see in the photo it can give me quick info on meta, headings, internal links, images, schema and social media. In 2025, there are over 300 free and paid SEO tools on the market.
This causes pressure to scale operations and maintain quality simultaneously. On the other hand, scaling up may not be as easy as it seems. Deadlines to meet, complicated and time-consuming reporting, and ever-increasing prices for tools that are slowly becoming too expensive. Algorithm updates and emerging competitors pose new challenges.
One major deterrent for some individuals might be the cost of using Clearscope. While the platform provides a lot of value, it may be too expensive for some users. Providing a trial could attract a more extensive user base regardless of Clearscope’s pricing structure. At its core, SEO Spider excels in technical SEO, particularly through its advanced site crawling and auditing capabilities.
Combining free tools with other SEO strategies and possibly investing in paid tools can provide a more comprehensive approach to enhancing your website’s performance. Keywords BHS Links Everywhere is an essential SEO analytics tool for finding and evaluating keywords. The Screaming Frog SEO Spider is a leading SEO analytics tool for businesses looking to get an inside look at what’s going on within their site and improve their on-page SEO. The SEO Spider crawls both small and large websites efficiently, gathering key onsite data to help you confidently make SEO decisions.
Create keyword clusters and analyze key metrics side by side. Use the Keyword Lists feature to create and save lists of keywords for further research. Add in your own relevance score for each keyword to further customize your list. Use the Rank Check feature to see if you are ranking on the first page for the keywords in your list. The links of highest quality have relevant keywords in the anchor text and come from trustworthy websites.
