Next, look at the anchor text distribution of your backlinks. If you have a large site, analyzing each page manually would be time-consuming. Semrush’s On Page SEO Checker can audit your on-page elements at scale. While these elements might seem basic, I’m consistently surprised when websites get these fundamentals wrong.
If they guarantee you that their changes will give you first place in search results, find someone else. Successful bloggers should see an increase in all these stats simultaneously. Make sure that all your links work properly, that they are relevant, healthy and with proper keywords.
Tasks Performed In an Enterprise SEO Audit
The tools also review the quality and relevance of your backlinks and give you ideas on how to get high-quality new links. You’ll also get keyword rankings to track how individual pages perform for target keywords. Identify opportunities to refine content or target new search terms. Screaming Frog generates a ton of data, SEO Anomaly so it’s good to prioritize the outcome. Scan for missing, duplicate, or overly long titles and descriptions.
- That said, broken links in inopportune places can fracture your internal linking structure.
- Auditing CTA placement and effectiveness is key for user engagement, lead generation, and conversions.
- In some cases, agencies can complete SEO audits in as little as one week, though this expedited timeline tends to include an additional fee.
- Outdated or irrelevant content can hurt conversions and hurt your SERPs ranking.
- Also in Google Search Console, check the Enhancements section – it will list any detected schema types (like FAQ, Breadcrumbs, Products) and if there are errors or warnings in them.
Then, check the Page Indexing Report for crawl errors, warnings, or blocked pages and review the Core Web Vitals Report to find pages failing on speed or usability metrics. Remember that you don’t have to fix everything, but prioritize the most important issues you feel will have the most impact. Identify, prioritize, and fix 170+ technical and on-page SEO issues. In summary, don’t neglect the external side of SEO in your audit.
How to Complete a Technical SEO Audit in 8 Steps
Despite all the tools available, creating menus that users and bots love still requires a human touch. So take your time to plan out your navigation elements carefully. Firstly, you will need to access Google Search Console, which is the go-to tool for getting basic audit data and assessing your rankings from Google’s perspective.
Once you have an XML sitemap, you can submit it to Google Search Console so it can be crawled. It can get a little technical, so it might be best to partner with an SEO expert if you don’t have a lot of experience with XML sitemaps. Now that we’ve covered the on-page SEO portion of the SEO audit, let’s take a look at what you need for an off-page SEO audit. Admittedly, we’re big fans of a lot of good SEO audit checklists out there, including Annielytics Site Audit Checklist, Andy Drinkwater’s Checklist, and the audits available at SEOSLY. We’re also a fan of Dana Dana DiTomaso’s Technical SEO course on LinkedIn. The tool gives you a customised step-by-step road map on exactly what you need to do to improve your content.
Using a tool like Keywords Everywhere can help you find keywords, but you still need to integrate them. Writing meta descriptions and optimized title tags will help with SEO by encouraging users to click on your page and telling Google what your page is about. For example, it’s suggesting that we rewrite our list of the best keyword tools because it used to rank in the top three for its target keyword but now doesn’t even rank in the top 100.
In addition, KeywordsFX provides you with questions related to the topic of your target keyword and modified versions of keyword phrases. The free version shows you the top 100 backlinks with details like the domain rating. While Semrush has a suite of paid SEO tools, it also has plenty of free features that can spy on your competitor.
